Health and wellness brand BetterAlt, which blends ancient Ayurvedic principles with modern science, hosted an exciting Beach Yoga Day event for TikTok Shop’s Super Brand Day. The company, known for its energy supplements and Himalayan Shilajit products, invited influencers, TikTok affiliates, and the general public to join them for a day of wellness, fun, and exclusive product offerings.
A Day of Wellness and Excitement
The BetterAlt x TikTok Shop Beach Yoga Day offered relaxation and entertainment. Attendees participated in a beach yoga session followed by a sound bath, providing a serene start to the day.
With sound baths, photobooths and Shilajit powered breaks, people captured amazing memories. The event also featured a sampling station to try BetterAlt’s bestselling Shilajit range, and engaging games with chances to win exciting goodies.
Akash Shah, co-founder, expressed his enthusiasm for the event: “We are thrilled to bring the healing power of Ayurveda to the beach through this collaboration with TikTok. It is a perfect opportunity for people to experience how we mix ancient wisdom with modern lifestyles.”
TikTok Shop Showcase
As part of TikTok Shop’s Super Brand Day, the wellness company also hosted a livestream of the event, giving viewers at home a chance to join in on the fun and shop exclusive deals. This integration of live events with e-commerce shows BetterAlt’s penetration with their audience across multiple platforms.
“TikTok has been so important in our growth, and we are excited to deepen our partnership through this Super Brand Day event,” says Akash Dhoot, marketing director. “The platform’s dynamic nature aligns with our mission to make Ayurvedic wellness accessible and appealing to a modern audience.”
The livestream featured live yoga, product demonstrations, influencer interviews, and special promotions available to TikTok customers only during the event.
Product Range and Innovations
BetterAlt’s product lineup, which was front and center during the event, included their bestselling energy supplements and Himalayan Shilajit products. These offerings come in various forms, including resin, honey sticks, gummies, and an energy drink, catering to different preferences and lifestyles.
“Our goal at BetterAlt is to provide solutions that adapt to our customers’ modern, fast-paced lives,” Shah explains. “Whether it is our Energy Supplements or our Himalayan Shilajit products, each item brings the benefits of Ayurveda to everyday wellness routines.”
At the Beach Yoga Day, attendees had the exclusive opportunity to sample these products and learn about their benefits directly from BetterAlt representatives.
Aerial Spectacle and Community Engagement
BetterAlt also arranged for a plane with an aerial banner to fly over to create a memorable spectacle for attendees and beachgoers. This eye-catching display generated buzz both on and off TikTok and amplified the brand’s presence during the Super Brand Day.
“We wanted to create an unforgettable experience that will be felt beyond the digital space of TikTok,” Kanika Raniwala, Brand Marketing Director, shared. “The aerial banner is our way of making a bold statement about our presence in the wellness space and our goal of reaching new possibilities.”
Join the Wellness Revolution
BetterAlt invited everyone to tune into their TikTok Shop livestream during the Beach Yoga Day event to participate in the festivities, even if they cannot attend in person. Viewers also got to see exclusive behind-the-scenes footage, exclusive interviews, and had access to limited-time product offers.
“This event is the beginning of what we hope will be a long-standing tradition of bringing the BetterAlt experience to life,” Dhoot notes. “We are building a community dedicated to holistic wellness and personal growth.”
For those interested, join BetterAlt in their movement to find what’s beyond your best either in person or virtually. Details can be found on BetterAlt’s TikTok page and website. Do not miss this chance to start your wellness journey today!
