Spa & Massage: Could This Be The Most Valuable New Concept On The London High Street?

Share This
Photo Credit By Spa & Massage Bayswater W2

From celebrities, actors and athletes to renowned journalists, Spa & Massage has attracted an impressive roster of clients who have incorporated massage into their wellness routines. It’s not just the health benefits that draw people in; there’s an undeniable allure to being part of this wellness movement. More than just an appointment, a visit to Spa & Massage has become a social statement, a sign of commitment to well-being that resonates across London.

As conversations around well-being continue to spread, Spa & Massage stands at the forefront, transforming wellness from an occasional indulgence into a lifestyle necessity. Londoners aren’t just booking appointments—they’re embracing a lifestyle, setting a trend that shows no signs of slowing down.

Team Behind Spa & Massage

The team behind Spa & Massage is as inspiring as the brand itself, led by founders Aly Khan Thobani and Nicole Thobani, who embarked on their journey with a vision shaped by their experiences backpacking through Asia in their early twenties. Their goal? To bring the scientifically proven health benefits of massage therapy to the high street, within a High end Hotel quality spa setting. Now married with three children, Aly-Khan reflects on their journey: “We’ve come this far thanks to our team. We’re a people-centered business, and our team is made up of experts—highly experienced, ambitious, and motivated individuals. We’re proud to have such a remarkable group.

At the forefront of their team is Giedre Uosyet, one of the most experienced clinic spa managers in the industry. Known for her exceptional ability to train top managers and ensure smooth clinic operations, Giedre’s expertise has been crucial to the brand’s success. Edit Andras, a health professional and expert massage therapist, oversees all therapists and managers, attracting top-tier talent in the industry. Her hiring philosophy is clear: “Hire the best with experience, then coach them to excel.

Heading the PR and marketing department is Tirza Saenz, supported by Andrea Muntean, social media experts. Also known as the Queens of the Influencers in london. Together, they manage and have created an extensive network of influencers eager to be part of the Spa & Massage movement.

Rounding out the leadership team is Professor Eyal Lederman, a renowned authority on manual therapy and neuromuscular rehabilitation, who serves as the company’s Medical Director. His expertise anchors the brand’s commitment to scientifically backed health benefits, ensuring Spa & Massage stays at the cutting edge of Health & Wellbeing innovation within massage therapy.

The Innovation of Massage Therapy

This team has introduced a fresh and dynamic approach to health and wellness on the high street, positioning Spa & Massage as a must-have experience for Londoners. It’s more than just a brand—it’s a movement that combines proven health benefits with a trendy, accessible vibe, creating a wellness solution that’s not only beneficial but undeniably cool. This isn’t a fleeting trend; it’s a lifestyle choice that’s here to stay and destined to grow.

Spa & Massage offers more than just relaxation; it’s a gateway to a healthier, more balanced life. Choosing Spa & Massage means embracing a path to enhanced well-being, a chance to invest in yourself. To opt out is to pass up the opportunity to prioritize health and vitality. Spa & Massage has redefined what it means to care for oneself, making massage therapy not only an essential practice but a lifestyle choice that elevates both mind and body.

Speculating on the Future

Spa & Massage has emerged as a standout brand on London’s high street, delivering over 2,500 massages weekly across its six locations. In an era dominated by technology and artificial intelligence, this wellness-focused enterprise has captured the attention of investors and private equity firms, highlighting the growing appeal of health and wellness sectors beyond tech industries.

The health and wellness spa industry in the UK is substantial, with a market size of £7.9 billion in 2024, according to IBISWorld. This sector’s growth potential is significant, as evidenced by the increasing interest from private equity investors. For instance, David Lloyd Leisure announced plans to invest £500 million to open new spas in their gyms,, underscoring the sector’s attractiveness to investors, says The Times.

Spa & Massage has expanded organically and recently begun utilizing bank financing to support its growth. The company is currently in discussions with several private equity firms, with valuations reaching up to 10 times EBITDA. This is a remarkable achievement for a business operating six sites, reflecting the strong demand for wellness services and the company’s effective business model.

The valuation multiples in the wellness industry can vary. For example, medical spas in the U.S. have seen EBITDA multiples ranging from 5 to 9 for single-location practices, with higher multiples for businesses with multiple locations, states the Skytale Group. While direct comparisons may differ due to regional and operational factors, Spa & Massage valuation aligns with the industry’s positive outlook.

As the wellness sector continues to grow, Spa & Massage strategic expansion and strong market presence position it well to capitalize on increasing consumer demand for health and wellness services.

Aly khan Thobani declined to answer any questions on specific Valuation figures or Ebita. When asked, he said the ‘Value of Spa & Massage is Unlimited. We’re just getting started.’

About Spa & Massage

Spa & Massage is a chain of massage therapy clinics based in London. Its aim is to improve clients’ health and well-being through high-quality massage therapy. Founded in 2007 by Aly-Khan Thobani and Nicole Thobani, the company bases its treatments on Eastern and Western massage therapy concepts.

Contact:

Contact Name: Spa & Massage Head Office Team

Company: Spa & Massage

Company Website: www.spaandmassage.co.uk

Contact Email: Tirza.s@spaandmassage.co.uk

Experienced News Reporter with a demonstrated history of working in the broadcast media industry. Skilled in News Writing, Editing, Journalism, Creative Writing, and English. Strong media and communication professional graduated from University of U.T.S