Baden Bower is growing its team while many PR companies are cutting back. This decision has drawn attention from industry insiders and job seekers. While other companies implement widespread layoffs, Baden Bower is increasing its hiring.
PR Employment Trends Amid Layoffs
Public relations firms have laid off workers in large numbers recently. Well-known companies like Omnicom PR Group, Porter Novelli, Ketchum, and FleishmanHillard are retrenching, affecting staff across all levels. Kevin Nelson, previously an account supervisor at Porter Novelli, shared that the company let him go due to “business downsizing.”
Ketchum let go of around 30 employees, eliminating many roles in departments like human resources and finance. FleishmanHillard also reduced staff, laying off Ray Zandi, an assistant account executive, during restructuring. These cuts reflect challenges such as shifting client demands, changes in media, and economic uncertainty. While other firms are scaling back, Baden Bower is taking a different path by hiring more people.
Baden Bower’s Plan to Hire More Talent
As other PR companies cut jobs, Baden Bower is hiring new employees due to an increase in clients. The company plans to double its team and is actively recruiting in Europe, North America, and the Asia-Pacific region.
AJ Ignacio, CEO of Baden Bower, says, “We’re looking for talented individuals who can help shape the future of public relations.” The firm’s focus on results has allowed it to grow, even when others struggle.
The firm values diverse skills beyond traditional PR backgrounds, from creativity to problem-solving. Its team includes people with various experiences, such as former journalists, social media influencers, data analysts, and even a former theater director. This mix of perspectives helps its campaigns stand out.
Strong Employee Satisfaction and Culture
Baden Bower has earned a perfect Baden Bower Glassdoor reviews, which reflects how much employees enjoy working there, especially during this period of growth. This high rating shows the company’s commitment to employee well-being, creativity, and innovation.
The firm focuses on building a robust and healthy workplace culture, avoiding the turnover issues many growing companies face. This strategy helps the firm retain top talent and grow sustainably while maintaining high standards for employee satisfaction and client service.
A Fresh Take on PR Jobs
Baden Bower’s growth shows a move in the PR industry. While traditional firms deal with layoffs and restructuring, the firm thrives by delivering creative and measurable results. This success shows that the demand for fresh PR solutions is strong.
For public relations professionals, the firm’s way of doing things offers a look at what could lead to future success. A blend of technology, data analytics, and storytelling is proving to be a powerful combination.
Ignacio points out, “The future of PR lies in mixing technology, creativity, and strategy. Agencies that use data and digital tools while keeping storytelling personal will thrive.”
As public relations firms adapt to new challenges, Baden Bower’s growth highlights the importance of staying flexible and open to new ideas. There are plenty of opportunities for firms and individuals ready to embrace these changes.
