Ananas Chocolatier, founded in Dubai, UAE, is transforming the chocolate industry with a unique approach that marries cultural tradition with modern production methods. Led by Fatma Khoory and Hanan Khoory, the company blends Arabic flavors with Western techniques, creating artisanal chocolates that resonate with diverse audiences.
Its flavor combinations, such as saffron and honey caramel or tahini and Himalayan sea salt, reflect a conscious effort to honor local heritage while appealing to a global palate. The company’s ability to innovate without sacrificing quality has contributed to its rapid growth, surpassing the average global growth rate in the chocolate industry.
“Chocolate can connect people across cultures,” Khoory explains. “Our goal is to create both familiar and exciting products, using flavors that tell a story.”
Expanding Accessibility Without Compromising Luxury
Ananas Chocolatier seeks to make high-quality chocolates more accessible while maintaining its position as a premium brand. Customers can enjoy luxury confections for individual indulgence or purchase them in bulk for special occasions.
The brand’s retail strategy emphasizes affordability without compromising craftsmanship. Chocolates are priced to appeal to a broad customer base, offering value while retaining the hallmarks of luxury. The company has also prioritized customization, offering personalized chocolates that are increasingly popular for weddings, receptions, and other events.
“We want to challenge the idea that premium has to mean exclusive,” says Khoory. “Our chocolates are crafted to be enjoyed by as many people as possible, regardless of the occasion.”
Women-Led Leadership Driving Change
Fatma Khoory’s leadership is central to Ananas Chocolatier’s identity as a women-led business. Her vision and determination have propelled the company to success in a competitive market dominated by established players.
Khoory credits much of the company’s success to the UAE’s supportive environment for female entrepreneurs. “This country has given women like me the platform to build something meaningful,” she says. “Seeing what we can achieve when opportunities are available to everyone is inspiring.”
Under Khoory’s guidance, Ananas Chocolatier has cultivated partnerships with high-end brands and expanded its customer base beyond the GCC region. Plans to enter the European and North American markets underscore the company’s ambition to reach new audiences while maintaining its core values.
Sustainability and Ethical Sourcing
Sustainability plays a central role in Ananas Chocolatier’s operations. The company sources its cocoa from Belgium and Switzerland, upholding ethical practices throughout its supply chain, including the use of eco-friendly packaging as an option.
Beyond environmental considerations, Ananas Chocolatier focuses on economic sustainability. By producing locally in the UAE and supporting regional suppliers, the company contributes to the country’s growing food and beverage sector while fostering economic growth. These practices align with broader global trends as consumers increasingly value ethical transparency in the brands they support.
The company has also embraced technological advancements to optimize operations and reduce waste. Artificial intelligence (AI) is used in logistics and production planning, enhancing efficiency while maintaining high-quality standards.
Chocolates That Go the Extra Mile
Ananas Chocolatier’s growth shows how the food and beverage world is changing, with innovation and sustainability taking center stage. The company has big plans—like adding more exciting flavors to its lineup, sticking to ethical sourcing, and supporting regional economic growth along the way.
It also aims to make its mark in North America and Europe, all while embracing advanced tech to stay ahead of the game. Ananas Chocolatier is expanding its offerings to include florentines and biscuits, tapping into the growing demand for artisanal, responsibly made treats that do not compromise on quality.
Ananas Chocolatier is proof that small businesses can take on global markets without losing sight of where they started. Its focus is simple: bringing people together with chocolates that are as thoughtful as they are delicious.
