As consumer expectations evolve, brands are seeking innovative ways to merge physical products with immersive digital experiences—turning static merchandise into ongoing engagement engines. Jellybean™, a platform co-developed with partners like Aptos, is at the forefront of this movement. Its SaaS solution adds a powerful, interactive “digital layer” to everything from collectibles to fashion and consumables, enabling brands to deepen customer relationships, gain actionable insights, and unlock impressive returns on investment.
Beyond the Point of Purchase: A New Engagement Model
Traditionally, physical goods are sold and soon forgotten. Jellybean™ transforms this cycle by embedding products with NFC chips, QR codes, or other digital connectors that serve as gateways to dynamic online experiences. According to Deloitte, incorporating digital layers can boost sales by 10–20%, revealing the untapped potential in converging the tangible and virtual worlds.
“We’re building Jellybean™ to be the global standard for product digitization,” explains Bart Lipski, CEO & Co-Founder. “Much like Shopify revolutionized e-commerce, our goal is to enable brands to seamlessly attach interactive content and data-driven features to their products—fueling deeper engagement, enhanced personalization, and sustained revenue growth.”
Owning the Direct Customer Relationship
A significant advantage of Jellybean™ is its capacity to give brands direct access to end customers. Rather than relying on third-party platforms or generic retail data, companies can create exclusive digital spaces—ranging from loyalty programs to branded content hubs. This approach empowers them to collect first-party data, respond rapidly to consumer feedback, and personalize offers.
Forrester research suggests that data-driven approaches can improve marketing effectiveness by 2–7%, translating into meaningful revenue gains. By leveraging real-time insights, brands can fine-tune campaigns, adapt product lines, and deploy limited-edition drops or tailored promotions that resonate more powerfully with target audiences.
Personalization in Action
Once a consumer scans or taps a Jellybean™-enabled product, they enter an immersive environment—featuring bonus videos, behind-the-scenes content, or special discounts. Brands can update these digital experiences whenever they see fit, introducing new storylines, rewards, or event tie-ins. McKinsey notes that such personalization can drive 5–10% higher cross-sell and upsell success, particularly when backed by real-time engagement analytics.
The impact is evident in a recent Aptos x Jellybean case study, where 100% of connected toy recipients tapped into the digital experience—and nearly half engaged with the platform daily for a full week. Compared to typical mobile app benchmarks, these results underscore Jellybean™’s ability to sustain unusually high user involvement over time.
Elevating Lifetime Value (LTV)
The benefits go far beyond immediate sales. By extending product lifecycles through digital features, Jellybean™ boosts customer lifetime value (LTV). Bain & Company research indicates that strong digital connections can yield a 5–15% increase in LTV, driven by repeat purchases, subscription-like models, or community-driven advocacy.
Moreover, customers who feel recognized and rewarded are more likely to champion a brand organically. This word-of-mouth effect amplifies reach without the high acquisition costs typical of traditional marketing, creating a virtuous cycle of sustained growth.
Delivering 15–20x ROI
Harnessing the synergy of enhanced loyalty, data-backed personalization, and increased LTV, brands using Jellybean™ have the potential to achieve 15–20x ROI—a figure supported by industry analyses from Deloitte, McKinsey, Bain & Company, and Forrester. This comprehensive value-add stems from not just incremental sales, but the cumulative benefits of long-term consumer engagement and the ability to refine offerings with pinpoint accuracy.
A Path Toward Future-Ready Commerce
In a marketplace that thrives on customer loyalty and distinctive experiences, Jellybean™ offers a turnkey route for brands to stay ahead of the curve. By fusing physical goods with immersive digital features, underpinned by the security and transparency of Aptos’s blockchain technology, companies can deliver lasting impact and relevance. As more consumers gravitate toward hyper-personalized and interactive shopping journeys, forward-thinking brands stand to reap significant gains by embracing Jellybean™.For more information—or to demo a digital experience for yourself—head to Jellybean.xyz.
